Want to be seen by more than 16% of your fans ? Here are 9 tips to optimize the amount of people who see your content on Facebook:
- Focus on value -> create content that resonates with your audience. They will be more likely to engage with your page and will boost your organic & viral reach.
- Quality over quantity -> don’t post just for the act of posting (or because it’s your business model). Post when relevant.
- Make use of pictures & videos
- Keep copy short (100 - 250 characters). When longer copy is needed, host it somewhere else and create links.
- Talk like friends would talk to each others
- Ventilate content. Mix promotional and conversational posts.
- Check the (new) page’s insights and boost your reach by posting when your fans are the most active.
- Promote -> secure a media budget to reach more fans, friends of fans and Facebook users inside your target group.
- Make use of the new Facebook hashtags -> use popular and brand specific keywords.
What should be the tenth according to you ?
Fairly predictably, the amount of people sharing sunburn related content on social media follows the weather pattern. The more the sun shines, the more burned skin on the web.
Let’s have a look at the chart below. It represents the number of time sunburn related keywords have been used in Belgium during the last 27 days.
Guess what; weather was not so good until mid-july. Peeks coincide with sunny moments, boosting exposure and risks for the skin. We are simply witnessing a digital extension of real-life discussions that have been happening for ages.
Still, I’m a bit confused by the amount of people sharing pictures to show the damage of the sun on Twitter and Instagram. 608895 shots are at this moment available on Instagram with the "sunburn" hashtag.
Skin is nothing new on those networks. But people usually show their best body part(s) - things they are confident to reveal to the world, exalting their ego and self-confidence. Why would they want to spread unaesthetic / degrading pictures of themselves ?
My two cents:
- Because sunburn marks are quite funny to see.
- Skin cancer risks are known to everyone and only fools would go unprotected under the sun. Showing it to the world can work as a catharsis - a fault confessed is half redressed.
- To be reassured by the group effect. If so many others got sunburned, it couldn’t be that serious.
But maybe people just share sunburn pictures because that’s what they do: sharing their life online.
Do you sometimes feel lost in front of your closet when picking clothes for the day, facing millions of potential disastrous combination of colors and shapes.
Well, I do ! So how do I solve this ? By asking help. In my own case by involving my girlfriend’s legendary taste of fashion.
Still, I can get slightly frustrated when she’s not around. And I’m a guy. I can only imagine how this small frustration can turn into a huge problem for a girl.
Obviously some people feel the same way. Leveraging some widely spread technologies, entrepreneurs launched apps like “Go try it on" and Fashism" to help people taking better fashion decision. Just upload a picture of your look and get honest reviews from your social network.
This fashion parable to illustrate the fact that good startup ideas come from problems. Problems are usually expressed by frustration.
Let’s start by having a look at Facebook’s mission statement:
People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Social media people will probably notice the absence of one actor: brands.
Facebook was originally built with advertisers out of the equation, but it just takes a quick look at the newsfeed to understand that brands have filled the gap and are now closely linked to the survival of the whole platform.
So why aren’t they acknowledged as such ? Is the mission statement subtly provoking companies investing millions on the platform’s ad network ?
Or should we rather take it as a challenge ! A challenge for advertisers to enter into a meaningful relationship with their fans, threat them like relatives rather than consumers. Facebook’s mission statement could then be expressed as such:
People use Facebook to stay connected with brands, to discover what’s relevant in their world and to share and express how they matter to them.
So, which kind of friend is your Facebook page ? Let’s have a look at the most common ones: